This agreement should be used where a company agrees to pay a marketing Affiliate which has joined its affiliate program network, an Affiliate Commission payment at the agreed Commission Rate where that Affiliate promotes the company’s products and/ or services online and those promotional activities result in a potential customer clicking through to the company’s website where the purchase can be completed resulting in a “Qualifying Transaction”. This agreement relates to the sale and download of an App but it can easily be tailored to relate to something else.
Companies normally affiliate when an arrangement is agreed to work together for their mutual benefit. One company might have a product or service that would compliment the product and service of another company. Rather than trying to compete against each other, it may make sense for both companies to agree to work together in order to maximise profit to be shared between them.