This letter should be used in circumstances where you discover that a third party is operating a website that appears to represent that their business activities are in some way connected with your business when in fact no such connection exists.
In order to protect your business’s intellectual property and/or reputation you would send this letter asking the owners of this website to remove this website that suggests that any connection exists between you. In law, this is known as a cease and desist request.
This would normally form the initial stage of civil litigation, i.e. you are notifying the owner of the offending domain that their activity is unacceptable to you and you are asking them to stop.
If they still continue with this activity you may be able to commence civil litigation (in the form of an injunction or other court order) which would result in that company being forced to take down their website.




